E-Mail Marketing For Dummies (For Dummies (Business & Personal Finance))
- ISBN13: 9780470947678
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
| 10 of 10 people found the following review helpful: John Arnold's manual for email marketing is an amazing resource for anyone looking to start or accentuate their email marketing. The information is presented in a way that is easy to follow with enough technical explanation to help everyone from the complete novice to the expert. I have been doing email marketing for a couple years, have attended seminars on it BUT I still found new and interesting information, statistics and resources in this book that were incredibly helpful in organizing my email marketing efforts. Before you sign up for an email marketing account with a service provider, make it a point to get this book and give it a read. You'll find it incredibly helpful!Help other customers find the most helpful reviews? 10 of 10 people found the following review helpful: John Arnold has created a practical manual that will be useful to a wide range of people. The information is presented in a clear and concise manner with organized content and a good use of examples. Written in an easy-to-follow format, it virtually walks you through the necessary steps of creating and maintaining an email campaign. It is a must-have for any business owner who wants an effective and time-saving answer to customer communication. Other manuals will come and go but this valuable resource will stay on my office desk for a long time to come!Help other customers find the most helpful reviews? 6 of 7 people found the following review helpful: When I bought E-mail Marketing for Dummies, I was totally clueless about how to launch an e-mail campaign. Fortunately, John Arnold does a very good job of demystifying the entire process of e-mail marketing. Arnold communicates in very simple terms and uses jargon sparingly but strategically. In addition, Arnold breaks the e-mail marketing process down into small, step-by-step pieces, all of which are easy to grasp.Arnold also discusses how your e-mail marketing strategy should be integrated with your overall marketing strategy, so that your brand's value in the eyes of your contact are not compromised. Hence, Arnold demonstrates that the principles of marketing apply just as much online as they do offline. By the time I finished reading E-mail Marketing for Dummies, I was talking like a pro, and had a million ideas of how I would conduct my first e-mail campaign, and was very confident I could make it a great success. I highly recommend E-mail Marketing for Dummies if you need to become an e-mail marketing expert in a hurry. Help other customers find the most helpful reviews? |
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Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
- ISBN13: 9780470122457
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
?Anne Holland, President, MarketingSherpa"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This wee List Price: $ 24.95 Price: $ 13.74
| 13 of 13 people found the following review helpful: This review is from: Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level (Hardcover) I have been making an awesome living for the past 5 years using the internet and creating databases of customers for my company and interacting with them is the oxygen to my revenue stream.As much as I think myself as a well read web guy, this book not only schooled me about how to grow my customer list but the most important aspect is what to say to your customer's, much like a nerdy guy needs help on a first date with pretty girl and keeping her interested long after. There aren'y many great books that will: 1. Be brutally honest on what it takes to make money on the Net
My book has been ear-marked, written in, and full of side notes that I may need another copy. This is when you know the book is great and worth your hard earned money. Thanks for opening my eyes and teaching me what I thought I knew. Help other customers find the most helpful reviews? 7 of 7 people found the following review helpful: This review is from: Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level (Hardcover) I have done email marketing for a long time, but this book really goes through the broad range of issues around being more effective with email marketing. I learned a lot and have made it a must read for our staff that is involved in marketing as well.The key is to understand the bigger picture. Anyone can assemble a list of emails and blast out an HTML email message to them. But can they build a complete strategy around creating stronger relationships and taking advantage of opportunities most companies miss? If you read this book, you will be able to do just that. Help other customers find the most helpful reviews? 8 of 9 people found the following review helpful: This review is from: Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level (Hardcover) The challenge when purchasing "how to" business books is finding the book that fits your level of advancement. A book that's too detailed and advanced is just as useless as one that's too basic and general.I found "Email Marketing by the Numbers" to be the perfect blend for my organization, Cantaloupe.TV. We've been doing email marketing for about 2 years and for us the book provided a satisfactory introduction to the most important email marketing topics (i.e. if you just focused on and mastered these areas you're well above average) but it also had plenty of information for us to grow into (i.e. we're probably 6-24 months away from implementing many best practices). If you're already doing Taguchi testing to optimize your email templates, you'll learn something from "By the Numbers" but it's likely not going to take your organization to its "next level"; however, I would still argue it has value for any individual wanting to learn the complete email marketing picture. This book is a fantastic guide, with actionable advice for mastering email marketing best practices. P.S. My organization does mostly b2b marketing and the fact that the book sometimes uses b2c examples did not detract from the relevancy of the lessons.
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www.wealth-dynamo.com This video shows you the proper way to do online email marketing, without spamming, to increase traffic to your site.
Video Rating: 5 / 5
Article
Ganesan
Direct e-mail marketing is a powerful online marketing solutions for any business and products. You need a powerful e-mail marketing software, make your newsletter valuable to your subscribers.
There are hundreds of e-mail tools, marketing software is available online. Choosing the right equipment can be difficult and will depend on your experience in the market. It is important that you should know how to choose and use the best email marketing software, you can take advantage of the truth that you can give. Why e-mail marketing is important? ? To focus on specific target groups. ? support your business / products / services to their subscribers. ? To increase your site traffic and sales. ? Close ties with existing customers. ? Advertising notification of new products. Most of the e-mail marketing, online solutions are based on and requires a monthly subscription. This type of e-marketing software may not be suitable for small scale business organizations, while the annual budget. There are lots of tools, downloads, online e-mail marketing software with similar functions of email marketing available on the market with an affordable price. This type of direct e-marketing tools are more reliable than on-line products, because it runs on your desktop so you can see what actually happens during the delivery of e-mails. Start your e-mail marketing email marketing software download to reduce distribution costs. Just tick the following features and decide that the best choice (http://www.epractizelabs.com/email-marketing/email-marketing-software.html) Email Marketing Software for your Internet Marketing business. The software should work on the operating system software supports unlimited e-mail list management software supports lifelong licenseSoftware supports e-mail Extractor POP3Software supports e-mail Extractor IMAPSoftware supports e-mail Extractor OutlookSoftware supports e-mail Extractor URLSoftware supports e-mail Extractor local filesSoftware supports HTML e-mail Extractor supports local foldersSoftware TemplatesSoftware WYSIWYG HTML Newsletter Newsletter editorSoftware supports supports supports supports unlimited campaign WizardSoftware reflected TrackingSoftware Order ManagementYou can also check the organization support.Suitable any organization, such as ? Email Marketing Companies ? details for persons looking for a newsletter Software ? company promote the product, ? advertising firms, etc.
Make a list of the number of e-mail marketing software, which you think will work. Then try each trial. This will help you decide, it?s best to choose the best software that will work, and one that is user-friendly as well.
About the Author:
Ganesan ? CEO and CTO, EPractize Labs Software. He has extensive experience in designing architecture and high level of small-scale business applications in different fields, using the Java EETechnologies.
Source: http://searchp.com/marketing/e-mail-marketing-for-dummies-for-dummies-business-personal-finance/
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